Monday 9 April 2012

Corporate Conscience report in the news

Remember Financial Management 101, back in school - profit maximisation is the sole motive of a typical firm, we were taught. And that we see mostly around, especially when it comes to the SME sector.

Yes, any business is to work on driving maximum economic benefits, rest fall in the domain of philanthropy. Nonetheless, its a myopic view - a short term approach, not sustainable over decades.

For any business to prosper in the long run; it needs to focus on social and environmental returns in addition to economic returns.

You can read the complete article here

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