Business Recorder: Now Prakruthi is reporting on CSR activities taking place not just in India, but in Pakistan and other countries of the region.
How did this role emerge?
Pramod John: The activities that any company performs have myriad affects on the environment and the society around them. Many companies are cognisant of this impact and many others are not. The understanding and practice of CSR activities in India, Pakistan, Bangladesh, Nepal and Sri Lanka are all at very different levels. Similarly there may be very different levels of compliance for a similar operation, product or service within these countries and across borders.
So we realised that cross border learning in the region can really help all corporations improve their business models in terms of their impact on the environment, the impact on society and the impact on the company's own gains.
Another incentive for us was that we had already started developing expertise in some sectors such as sugar. We realised that sugar is not just a major source of income for many farmers in India but also in Pakistan and Bangladesh. So by sharing these experiences with organisations in other countries we could help people in other countries reaping similar gains.
You can read the complete interview here
How did this role emerge?
Pramod John: The activities that any company performs have myriad affects on the environment and the society around them. Many companies are cognisant of this impact and many others are not. The understanding and practice of CSR activities in India, Pakistan, Bangladesh, Nepal and Sri Lanka are all at very different levels. Similarly there may be very different levels of compliance for a similar operation, product or service within these countries and across borders.
So we realised that cross border learning in the region can really help all corporations improve their business models in terms of their impact on the environment, the impact on society and the impact on the company's own gains.
Another incentive for us was that we had already started developing expertise in some sectors such as sugar. We realised that sugar is not just a major source of income for many farmers in India but also in Pakistan and Bangladesh. So by sharing these experiences with organisations in other countries we could help people in other countries reaping similar gains.
You can read the complete interview here
No comments:
Post a Comment